To compile this report, Lyst compared the online shopping behaviour of more than 104 million shoppers across 12,000 fashion brands and retailers searching, browsing and buying fashion while analysing various spikes in search over the past three months. Along with research for emerging micro trends and ongoing shifts in the culture of athleisure, fashion and consumerism over the last three years.
Achieving the Perfect Sculpt
Searches for activewear items have seen a significant increase since the beginning of this new year and are currently up 59%. Demand for leggings was consistently high throughout 2019, resulting in an additional 15% rise since the first week of January — no doubt inspired by New Year’s fitness resolutions. On average, 35 pairs of leggings are bought every hour on Lyst, while the average cost has increased 17% year on year.
Following the shapewear renaissance, leggings and workout bottoms that sculpt have become a favourite amongst the fashion set too. Data indicates their continued growth in popularity, with searches including key terms like “shaping”, “lift” and “sculpting” increasing collectively 392% over the last 3 months. Waist contouring and sculpting leggings from SPANX, Sweaty Betty, and AloYoga have all significantly increased in page views heading into this new year.
Searches for super high waisted leggings are at an all-time high, increasing 65% year on year. Alongside that, Lyst is seeing a growing interest in one-piece workout bodysuits — demand for bodysuits and leotards collectively grew 83% in 2019 and has increased an additional 21% since the beginning of January. From Adidas to ASOS and Free People Movement, sports unitards are having a fashion moment. Plain black is currently the most commonly searched for colour.
Increasingly more Sustainable
With searches for sustainable fashion up 75% year on year, eco-conscious activewear is one of the biggest trends we can expect to see more of in 2020. Whether they are using recycled plastic or regenerated nylon, organic cotton or recycled polyester, eco-friendly workout brands are becoming more and more popular amongst shoppers.
Words “sustainable” and “recycled” are increasingly being used in searches for sneakers. It comes as no surprise that the sustainable sneaker brand Veja launched its first sports shoe this September, having spent four years developing an eco running model named “Condor”.
Meanwhile searches for specific sustainable materials commonly used in activewear have risen year on year: 102% for econyl, 130% for repreve, 42% for tencel and 52% for organic cotton. More than ever shoppers are now choosing eco-friendly options when heading to the gym; searches for “sustainable activewear” are at an all-time high, up 151% compared to the previous year. The most searched for brands on Lyst right now for responsible activewear are Girlfriend Collective, Adidas x Parley and Outdoor Voices. The fastest rising brand is Vyayama, a conscious active and yoga wear label.
The Brunch Brands
As yoga has grown in popularity — and our Instagram feeds highlight more posed lifestyles — activewear has developed to reflect this. From motivational quotes and hashtags to stylish Instagram fitness influencers with millions of followers, activewear has now levelled up to cool styles that can take you quickly from gym classes to weekend brunches and everything in between.
Trending animal prints, bold patterns or sleek monochromes, as well as pieces from Lululemon to Beyond Yoga had continuous high demand in searches throughout 2019, highlighting the rise of a more healthy lifestyle. This trend shows no sign of slowing down this year, rising 38% since the beginning of January. Among others, Aussie fashion sportswear brands such as P.E Nation and L’URV are currently high in demand on Lyst.
The Functional Futurewear
As the lines between working out and “going out” are blurring, future activewear has evolved into balancing functionality with fashion. From metallic colours to leggings with zips and pockets, the demand for hybrid sportswear pieces is growing strong. In fact, searches for leggings with pockets are up 180% over the past 3 months while searches for “zip leggings” have risen by 76%.
Additionally, other trending styles picking up speed recently are high shine and coated leggings. Demand for these styles — which are basically too fancy to sweat in — is on the rise with searches for “black coated leggings” specifically up 250% since mid-November. After JLo was spotted in a pair of metallic rose gold yoga leggings in December, searches for “metallic leggings” went up 33% in the following 24 hours.
Category: Sportwear
sportswear-activewear
Yoga Day Outfits and Active Wear For Sweaty Workouts
Breathe deep, breath out! Today I bring you a fun compilation of women’s Yoga day outfits and active wear ideas for sweaty workouts. It’s an amazing Pinterest style inspiration for those who love wearing comfy and stylish clothing. The work out should be pleasant, toned and complete. In this collection are gathered beautiful bras, pants, leggings, sporty jackets, neon colored tops and bottoms, pretty tanks, freshly colored runners, cozy pullovers, etc.
The following light green and grey colored outfit is ideal for sport gyms and yoga classes.
It’s very important to achieve that state of total self-awareness and calmness of body and soul. Everything is possible, darling. All the showcased outfits are great for yoga, bikram, vinyasa flow, run and gyms. The following mediative activity clothes are designed to support your practice, so you don’t have to worry about comfort and chic look. You are going to find breathable and supportive designs what are ideal for making your activities more fun and easy. As you can see, there are beautiful mix and matches of styles, including vibrantly colored pants worn with different color or pattern crop tops. Anyway, find your go-to pieces and let me know what are your favorites.
Fashion Gym Trends For Work Out
Go sexy and sporty this season. Today I want to show you some of the best fashion gym trends for your work out hours. There are so many functional gym clothes right now, so your eyes simply can’t find the ones what can show off your uniqueness and personality.
I am here to share with you my personal favorites and trends to follow this year. So, this year is all about pop up colors, animal prints, ombre color. We all looking for unique sport gym clothes. What we care about is looking fabulous but not having compromise it and doesn’t look as fabulous as it feels. The workout clothing has to be breathable and bright. It’s no secret, gym clothes have received a high-fashion makeover what makes it look both ideal for showing off your uniqueness and keep on doing your exercise sessions. Check out the hottest workout basics right now and tell me your thoughts about it.
If it’s chilly, then you might like to throw on a nice pullover hoodie atop your basic tee styled with mini black shorts and neon runners
You can try on sporty garments and wear it in the streets. I like this outfit what consists of a black leather baseball hat, pale pink tank top and cropped sweatpants worn with printed lace-up runners.
Black glossy leggings look great with simple white top and cropped white sweatshirt.
Multi-brush striped black and white leggings are styled with simple tank top and cool Nike sneakers.
A cropped high-neck scuba top looks awesome styled with rich blue sweatpants and white pullover tied around the waist. In love with these white runners.
Neon lime bra-top looks sexy worn with sea blue mini shorts and pale purple runners.
Looking for a nice running look, then try on slouchy simple top in light grey and wear it with black leggings, neon red runners and black beanie.